Around 887,000 units were sold in the US and Canada, including pre-orders and first-day sales, CNN reported, citing Penguin Random House. The publisher said the sale was “the largest day-one sales for any book ever published” by the company.
Another publisher said Obama’s new book will be a “rare consistency” book and do good business, much like the Harry Potter franchise.
“This will be a book of seldom consistency. That it has been selling like no other since July 21, 2007 – when Harry Potter and the Deathly Hallows came out – is a huge cheer for booksellers,” said James, CEO of Barnes & Noble Daunt, CNN quoted as saying.
Before opening day, Obama had asked his followers on Twitter to read his memoir for a glimpse into the events and people that had shaped him in his early years.
“My memoir, A Promised Land, came out today. I hope you will read it. My aim was to give you an insight into the events and people who shaped me during the early years of my presidency. Most of all, hope I find it inspired to see how you play a role in creating a better world, “Obama tweeted on Tuesday.
My memoir, A Promised Land, came out today. I hope you will read it. My aim was to give you an insight into the events and people who shaped me in the early years of my presidency. Most of all, I hope it inspires you to see yourself create a better world. pic.twitter.com/hdZysCpCN9
– Barack Obama (@BarackObama) 17th November 2020