iPhone 12 Sales Bring Apple Back to Top of the Market After 4 Years: Survey

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Market Tracker’s report showed that Apple sold 79.9 million iPhones in the last three months of the year.

Washington, United States:

Strong sales of iPhone 12 models pushed Apple to the top of the global smartphone market in the fourth quarter, a poll on Monday found.

Market Tracker Gartner’s report showed that Apple sold roughly 79.9 million iPhones in the last three months of the year – up 15 percent year over year – to overtake Samsung in sales in a global smartphone market which shrank by around 5.4 percent.

According to Gartner, the California giant captured 20.8 percent of the market for the first time since the fourth quarter of 2016, taking first place.

Samsung recorded a sales decline of 11.8 percent to 62.1 million units in the reporting period, with the South Korean company accounting for 16.2 percent of the world market.

The overall market was hurt by global consumer caution, with declines limited by the introduction of new 5G cell phones, according to Gartner analysts.

“Selling more 5G smartphones and smartphones in the lower to mid-price range has minimized the market decline in the fourth quarter of 2020,” said Anshul Gupta, Senior Research Director at Gartner.

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“While consumers remained cautious about their spending and withheld some discretionary purchases, 5G smartphones and pro camera features encouraged some end users to buy new smartphones or update their current smartphones during the quarter.”

Xiaomi and Oppo from China took third and fourth place with 11.3 and 8.9 percent respectively.

Huawei, the Chinese company hit by sanctions restricting access to American technology, fell to fifth place with 8.9 percent, according to the survey.

For the full year, the market suffered a sharp decline of 12.5 percent, as sales fell to 1.3 billion units, as the survey showed. Samsung remained the best seller of the year with a share of 18.8 percent, ahead of Apple’s 14.8 percent.

(Except for the headline, this story was not edited by GossipMantri staff and published from a syndicated feed.)

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