Sachin Tendulkar plays in the Christmas campaign “Never Surrender” of Sevilla FC


Sevilla FC has announced that legendary batsman Sachin Tendulkar will play a role in the club’s Christmas campaign “Never Surrender”, targeting sports stars of the world. The club recently relaunched its brand and a campaign that aims to bolster Never Surrender’s positioning, a message that is undoubtedly part of the club’s DNA, as well as its way of understanding and facing life. “The campaign includes seven examples of Never Surrender as the key to success, the club wanted to target great sportsmen and women who, like Sevilla FC, have done their best without ever giving up in the face of the setbacks of 2020. All of these things have filled millions of people with joy and pride, surpassing themselves at every moment and making the impossible come true, “the club said in a statement.

“Tendulkar worn on the shoulders of his teammates after India won the World Cup in 2011, in gratitude from a proud nation, embodies the passion of an entire country,” the statement said.

“Rafael Nadal triumphs at Roland Garros and beats all his rivals without dropping a single set. His demands on himself have led him to win this tournament 13 times in 15 years.”

“Desiree Vila overcomes her leg amputation and now competes at the highest level. The courage of a gymnast turned Paralympic athlete,” the statement added.

“The Spanish handball team, after the disappointment of missing the Olympic Games in Rio, won the European Championship. The Spaniards showed so much pride to win the European gold,” it continued.

“Carolina Marin is international champion again after recovering from her serious injury. Her resilience puts her back on top of the podium.

Joan Mir, by converting his inexperience into consistency, surprising MotoGP world champion. The cheeky driver makes a great comeback with a dream finish.


Sevilla made the impossible possible by winning their sixth Europa League. The club once again shows its boundless ambition by winning all six finals it has played.

Despite the complications caused by the pandemic, the team managed to qualify for the Champions League with a three-month hiatus and cancel their sixth UEFA Europa League. Therefore, Sevilla FC, which entered the 21st century in the second division and is currently the king of the UEFA Europa League and the Spanish team with the third most qualifications for Europe, would like to remember 2020 positively with a spot campaign showing that, despite the setbacks that may arise, with class, effort and courage, great goals can be achieved.

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