“We’ve seen the entire music industry grow,” says Vinod Bhanushali


A photograph of Vinod Bhanushali.


  • “I have always considered Gulshani Kumar ji as my mentor,” he said.
  • “Like his father, Bhushan ji also has an ear for music,” he added.
  • “Music is an important element in Hindi movies,” he said.

New Delhi:

Sitting at the top as president of media, marketing, publishing (TV) and music acquisition for several years and now a co-producer of films produced by T-Series, Vinod Bhanushali has worked with Bhushan Kumar for more than two decades. Being an integral part of the Kumar T series, Vinod Bhanushali has worked closely in the purchase, marketing and promotion of music acquired or produced by the T series. Vinod Bhanushali says: “I have considered and will always consider Shri Gulshani KumarHee as my mentor, someone who has taught me everything I do today. Having worked with him for a few years, he has helped me understand the nuances of our audiences, learn to market the right way, and always try new things and promotional means. “

Working with Bhushan Kumar has been an enriching experience, adds Bhanushali, “BhushanHee It always pushes us to do more and better and broader our goals. Like his father, Bhushan Hee he also has an ear for music and has always made music with passion and correct knowledge. That confidence in their product helps us push our limits and explore new forms of music marketing. “

Working in music marketing for movies directly from Hum Dil By Chuke Sanam, Dil Chahta Hai, Dabangg, YehJawaani Hai Dewani, Tanu Weds Manu, Cocktail and many others to self-produced films such as Yaariyan, Roy, Sonu Ke Titu Ki Sweety, Raabta, Kabir Singh and many others, Vinod Bhanushali has been a part of testing, experimenting, gaining ideas for music campaigns and ensuring that the songs reach audiences around the world.

Speaking about his journey in music promotion, Vinod Bhanushali says: “I have been with T-Series for over two decades and have watched the entire music industry grow and at the same time we have grown with it. I have seen an era in that CDs and cassettes have been made and promoted on various platforms so digitization and songs are available with one click. Every day that passes has been a learning process for us. We have gone from what the youth of India they wanted then, to their current needs. We have always tried to do something different, to offer the public something new to see. “

Talking about how music is an important element in Hindi movies, Vinod says, “Songs are like an important character in a movie. When your song hits the right chord, it helps to reach our TG. Music plays a big role in marketing. and new media that come every year, it is important to create and promote music on these platforms. ” T-Series is also encouraging artists to perform and singles with the label. Vinod Bhanushali states: “In the past, we featured indi-pop albums like Deewana, Tera Chehra and others with various singers and composers. A few years ago, we decided to visit again and bring singles. We work with new talents, new ideas and new concepts to bring newness to videos every day.

The team comes up with various ideas to promote each song differently and give our audience something new. “The label reintroduced the era of singles with several hits such as Dheere Dheere, Main Rahoon Ya Na Rahoon, Suit, Blue Eyes or recently like Highly rated Gabru, Lahore, Vaaste, She Don’t Know, Humnava Mere, Yaad Piya Ki Aane Lagi. Rigorous promotions have given the label a big step forward in bringing back the days of music videos.

By becoming the number one channel on YouTube with more than 150 million subscribers, Vinod expresses his joy that Gulshan HeeThe dream of leaving a mark on the world is coming true. He says: “Subscribers and viewers on the YouTube channel have grown over the years just because of the variety of content they get there. Even today, when you want to see all the old, classic or yesteryear songs, YouTube as a medium. You’ve done it. It’s easier for consumers to watch on your platform. Research shows that all channels upload about 300 hours of content per minute to YouTube. But it’s always good, quality content that gets clicks / views. Our opportunity to become No. 1 is mainly because ‘Content is King.’

Thanking his family for their immense love and support, Vinod Bhanushali says: “My wife Rinku, my daughters Dhvani and Diya, are my greatest support system. They encourage me to fight against all obstacles and do my best for life. My friends, my family and everything The T-Series family has helped me get to where I am. “

(Except for the headline, this story has not been edited by GossipMantri staff and was released from a press release)


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